In service to giving voice

to people, ideas, and stories shaping our present and future.

I'm a storyteller at heart, a multicultural communicator by trade, and a believer in the transformative power of conscious thought, word, and action.

At my core, I'm driven by connection and inclusivity. Understanding ourselves and each other helps us imagine new ways of being human. Using our voices with integrity is how we create change in our communities, industries, and lives.

My Story

I was born to Iranian and Syrian immigrants and grew up with a deep awareness of how voice, identity, and belonging shape our lives. That upbringing instilled a lasting commitment to justice, empathy, and connection, as well as a sensitivity to whose stories are heard, misunderstood, or left out.

A lifelong student of liberation movements, psychology, and holistic health, I see communication as our lifeline. It is a force that shapes our relationships and what we believe is possible.

Sharing our stories, values, and vulnerabilities deepens understanding, teaches empathy, and fuels humanity’s growth.

Career Arc

With over 15 years of experience in branding, marketing, and communications, I’ve spearheaded bold ideas across world-class creative agencies such as Wieden+Kennedy and TBWA, within tech leaders like Apple Marcom, and alongside innovative high-growth startups. Across every environment, the through-line remained the same: translating inner clarity into shared understanding.

As co-founder of Between East, I championed underrepresented stories in diaspora and helped build a purpose-driven community from the ground up. That work continues to inform my coaching today, where I support people in articulating what they believe and why it matters.

Experience

Selected experience across speaking, coaching, and communication.

• Founder, Luminaries Speaking Consultancy & Azia Media, a platform exploring the universe of communication

• Certified Speaking Coach, Speaker Skills Academy

• Certified Compassionate Leader, Center for Compassionate Leadership

• Fifteen years in brand, marketing, and communications across creative agencies, tech, and startups

• Co-founder of Between East, a storytelling platform and community amplifying voices from the Southwest Asian and North African diaspora

• Facilitator for leadership teams, ERGs, and creative organizations

• Workshop designer and keynote speaker on communication, storytelling, and leadership

• Media and interview coaching for founders and executives

Approach & Methodology

Psychology Meets Practice

My work is grounded in psychology and neuroscience-informed strategies that recognize communication as both an internal and external process. How we think, feel, and perceive ourselves shapes how we speak, listen, and influence others.

Conscious Communication

I help clients develop awareness of their inner state, beliefs, and patterns while strengthening their ability to express ideas with clarity, presence, and intention. When communication is aligned internally, it becomes more impactful externally.

Authentic Influence

By integrating evidence-based techniques with embodied practice, I support clients in developing influence that is authentic rather than performative. The result is communication that builds trust, navigates complexity, and strengthens collaboration.

This work is especially relevant for leaders. As they refine how they speak and listen, they approach conversations with more openness and curiosity, using their words more deliberately. This alone shifts culture. Influence in this sense is not about persuasion alone, but about coherence between values, voice, and impact.

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